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Resume
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With over 10 years of experience, including writing print ads, collateral, Web content, marketing emails, outdoor, video projects, classic DM, packaging and more, I have a proven ability to add the right voice to any project or brand. Well-trained in the arts, I have an eye for detail that produces results. And with my broad range of interests, you can count on me bringing a fresh insight - as well as a welcome, friendly sense of loyalty and humor - into any workplace.
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Paul Custodio
Advertising, Content & Direct Marketing Copywriter
Seattle, Washington
(206) 914-7678
paul@paulcustodio.com
Highlights of Qualifications
• Strong conceptual skills.
• Rock-solid presenter
• Diverse set of successful writing styles. From print and outdoor to banners, brochures, content, email, video, traditional direct and more, I’ve done it.
Experience
X10.com, Kent, WA 2/04-1/05
Senior Copywriter
Senior writer overseeing complete branding overhaul. Duties included input and/or writing of all marketing copy, including banners, press releases, aggressive sales campaigns that included daily emails, site changes and more. Moved to almost all time spent writing and co-directing a wide variety of Internet videos.
Classmates.com, Renton, WA 1/02-2/04
Senior Copywriter
Served as only DM writer for company. Wrote marketing and editorial copy across the site, including a wide variety of email to a base of over 38 million members. Duties involved concepts, copy, working closely with designers and clients, and work in offline marketing.
Freelance, Seattle, WA 3/01-1/02
Senior Copywriter
Created and wrote in-store promotions, print ads, mail pieces, music CD copy, brochures, trade booth copy and more for Starbucks, Dexter+Chaney and more.
DDB Worldwide, Seattle, WA 1/00-3/01
Copywriter
Created and wrote print, radio, direct, Internet and outdoor for a variety of clients, including Holland America, Advanced Radio Telecom, McDonald’s and SavingUmoney.com.
Sierra On-Line, Bellevue, WA 1/99-1/00
Senior Copywriter
Concepted and wrote for all Sierra software brands, including Home (Productivity software), Studios (Action/Adventure) and Attractions (Family Games). Projects included outdoor, print, packaging, POP and more. Supervised writing on all projects and in charge of hiring and overseeing freelance writers.
Hunt Marketing Group, Seattle, WA 8/97-1/99
Copywriter
Created and wrote print, mail pieces, Internet and collateral for clients including Alaska Airlines, WRQ, Bank of America, Starbucks, Visio, Tosco Corporation, Hualalai Resorts and NetPro.
Education
Bachelor of Fine Arts - Wright State University, Dayton Ohio 1986
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